indieTorrent Featured in Major Music Industry Book:
HIT CLICK, by Rory Nicoll and Marco Palmer
HIT CLICK IS A HIT!
THE BEST MUSIC INDUSTRY BOOK OF 2012 GOES ON SALE JUNE 22nd!
There have been over 12,000 pre-orders! You can Purchase your copy now!
GO BEHIND THE SCENES OF THE MUSIC INDUSTRY WITH MUSIC PRODUCER RORY NICOLL!
Exclusive interviews with industry leaders and artists (including indieTorrent.org's own Ben Johnson)! Information you can't get online or anywhere else! Contacts that every musician should have!
HIT CLICK is the must have book for anyone presently working in the Music Industry or attempting to enter the industry.
INTERVIEW WITH INDIETORRENT'S OWN BEN JOHNSONHIT CLICK:
What can you offer an upcoming recording artist that other digital distribution sites do not? Why should the artist come to you?INDIETORRENT:
The ability to distribute music at no cost to fans/downloaders, and the ability to accept monetary donations in return. Other distributors limit the number of free customer downloads before the artist is charged for each additional download. indieTorrent.org has devised a novel approach to enabling artists to share their music at no cost, while at the same time providing a "Virtual Tip-Jar" into which fans may place donations in any amount. Fan downloads are unlimited and never cost the artist money.
All profits and complete transparency. indieTorrent.org is one of very few digital distributors that discloses all transactional data to both parties (the artist and his fan). Artists see exactly how each sale is divided (percentage to indieTorrent.org's overhead expenses, percentage to payment processing, and percentage artist profit). Likewise, fans see exactly how much of their money indieTorrent.org keeps to cover its costs, how much the artist receives, and how much is required to process the payment.
Surely, it is in your interest for an artist to be successful online through your company, so how can you help the artist achieve success?INDIETORRENT:
Which unknown artist/band has had the most success in selling their music and raising their profile through yourselves?INDIETORRENT:
Analog Rebellion, (formerly known as PlayRadioPlay!), based in Aledo, Texas, has had the most success in selling his music. The Dallas Observer said of Analog Rebellion, "the most promising 20-year-old musician from DFW since Palomo." Close on his heels is Alpha Rev, from Austin, Texas, who has held top spots on VH1's Top 20 Countdown, and received industry accolades too numerous to mention. Both bands were signed to major labels in the past, but have since decided to retake control of and distribute their own music. Unlike the aforementioned artists, Charles Bates, also known as CharlieOver9000, achieved a top-three ranking with no prior renown; his success is attributed to self-promotion via YouTube.HIT CLICK EDITORIAL COMMENT:
From British culture, to Spanish to American. indietorrent wears its independent-of-the-labels heart firmly on its sleeve. It sticks up for its artists and has a mad as hell and we're not going to take it anymore attitude toward the greedy corporate music types in the mainstream Music Industry. Their desire to lift the many talented and struggling musicians to greater success is admirable and no one can deny the American-can-do passion. Americans do independence extremely well.
FULL PRESS RELEASE
HIT CLICK looks at the alchemy of a hit record, what you need to do to stand out in the crowd, digital distribution, online marketing, producing, publishing and the business side of music. Whether you want to sell ringtones or synchronized music in movies, TV and commercials, HIT CLICK is the essential book for those who not only want to survive but thrive inside the Music Industry.
HIT CLICK will be available to purchase from Amazon and elsewhere in the paperback and Kindle format from June 22nd, 2012!
Despite the digital revolution and the massive changes in the Music Industry over the past decade, the idea of presenting the artist/band and their music to the world is still the basic premise of what needs to happen.
HIT CLICK offers a helping hand in this process.
When the labels were well fed and bloated with cash, artists were signed, coached, promoted, invested in and had the backing of a corporation to take them on to greater success.
Much of this is gone. It still exists, but it is usually a closed door to even the most deserving in the present climate. Much of an artist's/band's success will depend on talent, savvy and an eye for opportunities.
HIT CLICK offers assistance in guiding the musician through the minefields on one hand and the great opportunities on the other.
HIT CLICK takes you into the mindset of a music producer and helps you plan your future album. What is a producer? What does he/she have to think about? What skills does a producer need? How does one become a producer? Perhaps you are not a producer but need to find one to work with on your music. What qualities would you look for in a producer?
HIT CLICK encourages the musician to create music with a commercial purpose. Mixing art with commerce and how to go about this is one of the many subjects addressed in the book.
One of those commercial ventures a musician might desire to enter into is synchronization. That is using their music in movies, TV shows, product advertising and almost any audio-visual pairing. HIT CLICK looks at synchronization and the related topics of film scoring, game scoring, filmic sound design and even sound effects.
Other examples of successful music partnerships with commercial activities are discussed. Hotels, restaurants, products, electronic devices, mobile phones and even events such as wedding and sporting activities all need music and HIT CLICK encourages the musician to seize these opportunities.
HIT CLICK examines the Hit record and those elusive elements that create the perfect storm for a hit record. In a chapter called The Alchemy Of A Hit Record, the science and the magic of a hit are talked about. The song idea, the emotional impact, the lyrics, the melody, hook, the musical gimmicks and much more are analyzed.
HIT CLICK asks how an artist or band can stand out in the crowd? The great challenge of any new and upcoming artist or band is being heard above everyone and everything else. On Myspace Music alone, there are 8 million artists/bands that will be vying for the love of the public. Therefore stage presentation, costume/clothing/hair, theatrical gimmicks, publicity stunts and the whole subject of publicity (which includes interviews with an American and British PR firm) is up for discussion.
Releasing an artist's/band's music online is yet another topic HIT CLICK addresses.
There are over 400 digital distribution/music aggregator companies and CD manufacturing sites worldwide that will take an artist's songs, an album, the cover artwork - and distribute the music for the artist. CD Baby, Emusic.com, Broadjam, Emubands, Arkade, La Cupula House Of Music, Record Union, indietorrent, Digidi and Routenote are interviewed in HIT CLICK and offer their collective wisdom on the subject of digital distribution.
HIT CLICK also looks at the business side of music. Business is anathema to most musicians. It is viewed as the antithesis of personal freedom and expression. It is part of the establishment that artists rail against. Numbers, laws, facts and figures, percentages, publishing royalties, copyright law and so forth are usually the last things a creative artist wants to think about. HIT CLICK de-mystifies and explains topics such as music publishing, licensing and the business of the performing rights organizations. Universal Music Publishing and Britain's PRS/MCPS share insights that clear away some of the fog that many a musician finds around the business aspects of his/her art.
Lastly, HIT CLICK brings you websites, email addresses and phone numbers of helpful contacts every musician should have. There are even reviews of music programming products from Apple, Avid and NCH.
It bears repeating: HIT CLICK is the must have handbook for musicians and everyone in the Music Industry and everyone knocking on the door wanting to be let in.
JUNE 22nd, 2012, is the official launch day of HIT CLICK. Here is a link to where you can purchase HIT CLICK on that day.